...Well, almost. There are still some minor tweaks to be made before officially going live. One of our newest Clients (and friends – as most are or become), Professional Aquariums will have to approve the latest draft first.
But, ahhhhhhh... the hard part is over. Now, it's time for the fun part – advertising the website and converting those clicks-to-clients. Wait, I got that backwards! Web Design is supposed to be the fun part right? Although it should be, often times the technical stuff gets in the way. Designing logos and "Photoshopping" images is always fun, but the when it comes to putting all those fancy pictures into a website, it gets tedious and time consuming. But, nonetheless, very rewarding making our Clients happy.
Anyway, we think they'll like the design and simplicity of it. As simple as is it may look, it took some time getting all the elements neatly in place. Navigation, images and copy. All of which were deliberately kept simple and straight-forward from the beginning.
In case you haven't noticed, websites these days are far more simple and to the point. Less is more. Less animation and less flashing graphics (sorry Flash). Especially in this day and age, people are bombarded with a magnitude of information and spend far less time reading minute details online before making a buying decision. Well, for the most part. HTML5 and CSS3 are all heading in this direction though.
With word-of-mouth marketing and tying in social media to a website, a consumer can make a pretty "snap-decision" about sending an e-mail to request a service or picking up the phone and calling to schedule an appointment.
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